Feature article: Unboxing life and the message of free expression as Amazon opens and blossoms in new ad campaign

Amazon has tried to touch the hearts of consumers through advertising messages. Amazon's Keynote (for Fashion and Beauty) The core spirit of 'Fashionable Every Moment' is that consumers focus on dressing up and dressing up and looking good, not only on special occasions but in every moment of their daily lives. make every effort to. This is the reason why fashion and beauty play an important role in their lives. The role of brand Amazon here is to provide fashion for every moment of their life with its vast selection of brands and styles. That's why Amazon stands by you as a brand that lets you express your unique and diverse identity through fashion and beauty. Amazon aims to be not just another fashion destination but a brand with which young Indians can associate themselves.

Amazon's new campaign brings this idea to life through the creative device of Amazon Box. Opening a box that doesn't just contain clothes has the power to open your heart and mind, break the shackles you put on yourself, reveal your individuality and open doors to the limitless possibilities that fashion offers. And can give you beauty. With the words 'Tu Khul, Tu Khil', the audience is being inspired to explore possibilities through fashion and beauty. The idea of ​​'Tu Khul, Tu Khil, Har Pal' is being brought to life through the stories of five different people who express themselves through fashion and beauty. This is what the artists want to convey through their own experiences.

Ravi Desai, Director, Mass & Brand Marketing, Amazon India says about this new campaign – “As a brand we try to have a very smooth progressive approach to how we present people in their lives. We strive to break away from traditional and conservative dynamics. Through this communication, we aim to present a diverse set of consumers irrespective of gender, age, region. Then, being fashionable every moment becomes much more than just looking and feeling good. It is for people to express themselves through fashion and beauty, with Amazon being a ally in opening the door to these possibilities. So be whoever you are, or whoever you want to be, in your little or big moments, be fashionable every moment with Amazon.” This new Amazon campaign has started from April 26 and can be seen on TV and digital media. You can also view this campaign by clicking on these links.